A sample of creative and strategy work created for brands. All concepts, copy, and design by Anthony Saladino.
GOOGLE PIXEL 7
THE PROBLEM
Google wants to figure out how to create awareness and conversation around an unknown phone brand for the launch of the Pixel 7. How do you take on the iPhone in a kind way that includes Google’s overall message of helpfulness?
THE WAY IN
Google can no longer avoid addressing the elephant in the room: most people want the iPhone. So let’s call things as they are: “This is not a cool phone.” But let’s invite people to join us, not shame folks for sitting with the cool kids.
ROSE IN GOOD FAITH
THE PROBLEM
LA-based fashion label Rose In Good Faith needs a 30-sec video ad concept for their new fragrance “Mourning Wood” - a scent made from deforested wood particles. How do you make a fragrance ad that’s both bombastic and representative of the label’s commitment to the environment?
THE WAY IN
As with much of what RIGF does, there’s a perceived juxtaposition between the lewdness of the fragrance’s name and the moral righteousness of its ingredients and processes. The brilliance of the name itself is its ability to communicate this contrast: the innuendo masking the sorrow of a planet we’re destroying. Let’s double down on this tension with visuals that turn heads, just like the best scents.
MINT MOBILE
THE WAY IN
THE PROBLEM
Mint Mobile wants to utilize Snapchat more effectively.
Put your (sarcastic, self-effacing) voice in the mouths of Snapchatters by creating a custom voice-activated lens that adopts your challenger mentality towards Big Wireless.
SPOTIFY WRAPPED
THE PROBLEM
How do we let Snapchatters play with Spotify Wrapped in a fun and engaging way without the ability to bring in their own unique data?
THE WAY IN
Distill Wrapped into four key pillars and create lens experiences that hit on each one. Wrapped is A CULTURAL MOMENT, A GIFT, EXPRESSIVE, & PERSONAL.
CLARITIN (this was a fake spec campaign)
THE PROBLEM
Claritin wants to become culturally relevant.
THE WAY IN
We chose four aspects of culture to try and break into: music, fashion, dating, movies/TV.
